Customer-centric approach to aftermarket aids Manitou’s expansive growth

Manitou Southern Africa (MSA) has experienced significant growth over the past few years, most of which can be attributed to the company’s customer-centric aftermarket focus. The company has outgrown its current premises to the extent that its storage facilities are located on alternate premises, having converted its previous onsite warehouse into workshops to cater for demand and make certain that MSA customers receive more than their required aftersales service.

To ensure that MSA continues to provide exceptional aftersales services, it is relocating to premises 35% larger than those it currently occupies, including the external storage facilities. The new Manitou premises, located in Proton Business Park, Chloorkop, Gauteng, is 15 000 m² and will be fully operational on 01 September 2016. It will house a 4 980 m² workshop incorporating the spares warehouse; a 1 015 m² double-story office block; and a 5 000 m² warehouse, with the latter set for completion in 2018. “Our expansion is the result of continuous growth in our market presence and our Aftermarket Division,” says MSA managing director Lindsay Shankland.

The building’s official launch will take place on 14 September, coinciding with the week of Electra Mining Africa 2016 in Johannesburg. Delegates from Manitou head office in France, including Manitou founder and Chairman of the Board Marcel Braud, will be in attendance. Manitou’s subsidiaries from around the world will join MSA at the launch, accompanied by several of their customers.

While the business of the new building launch will focus on MSA’s aftermarket offering, the company’s expansion and subsequent move can also be attributed to the company’s recent machine innovations. The new building opening, therefore, will include the relaunch of the much more versatile Manitou 35-ton tow tractor, which has proved to be an exceptional underground mining time-saver. “Most of our innovations are derived from in-the field-research,” Shankland explains. “We study the way our customers handle various materials, many of which are laborious operations, and ascertain ways that can reduce their expenditure, save them time, increase productivity through versatility and improve safety.”